What Does a Business Development Associate Do?
Creating and qualifying opportunities that fuel business growth.
Business Development Associates research target markets, identify potential clients or partners, and initiate outreach through calls, emails, and meetings. They qualify leads based on fit and readiness, maintain pipeline data, and coordinate closely with sales and leadership teams. Success is measured by qualified opportunities generated and contribution to pipeline health.
Typical responsibilities include:
- Researching target industries and accounts
- Identifying and qualifying potential leads
- Conducting outreach and initial conversations
- Scheduling meetings for senior sales staff
- Maintaining accurate CRM records
- Supporting proposal and pitch preparation
- Tracking pipeline activity and outcomes